Hussein Chalayan and Puma at Selfridges, London

By Cornucopia | February 8, 2011

Fresh from the success of a recent retrospective at Istanbul Modern, Hussein Chalayan has turned his hand to wowing London's shoppers. As part of a collaboration with Puma, the 'Urban Mobility' collection will be presented at the Selfridges flagship store in a one-off installation by acclaimed advertising agency Everyone Associates. The clothes are a mixture of Puma's sportswear-inspired knowhow and Chalayan's flair in creating what has been referred to as "architecture for the body" (from no less than Cornucopia 20). So, if you fancy a little art to enjoy alongside your new purchases - or even if, like us, you can't afford to do much more than browse - then head down to Oxford Street soon. Puma by Hussein Chalayan will be available from 4th February 2011. Selfridges & Co, 400 Oxford Street, London W1A 1AB

Tagged hussein chalayan, istanbul modern, london
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